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Palmeiras wins the first Samba Digital Awards for Latin America


The close run competition has set extremely high standards for future Samba Digital Awards in LatAm.

In the end, Brazilian club Palmeiras won the competition with 941 points, finishing just ahead of Esporte Clube Bahia (928 points).

The São Paulo-based team has been awarded for their campaign “Missing Escorts”. The main concept was to deliver an activation for Children’s Day, which happens in Brazil every October 12th with a special challenge: to position Palmeiras as a team who supports social causes. They decided to explore a content idea called “Family Palmeiras” to help find missing children.

The candidates for this first edition was:

– Racing Club (Argentina) – “Tu lugar en el mundo” – Esporte Clube Bahia (Brazil) – “Em nome do filho” – Club Atlético Peñarol (Uruguay) – “Peñarol Rosa” – Sociedade Esportiva Palmeiras (Brazil) – “Missing Escorts” – Club América (Mexico) – “Somos América” – CR Vasco da Gama (Brazil) – “Associa Vasco – Black Friday”

To cover as broadly and impartially as possible, the voting process was divided into three groups, including journalists and/or marketing experts, European rights holders experts and influencers and/or bloggers.

Palmeiras will receive the trophy in São Paulo, Brazil, in February.  

Details of the results:  



Luca Adornato, Head of Marketing, Juventus (Italy)
Anthony Baca, Deputy Digital Director, Paris Saint-Germain (France)
Antoine Banon, Head of social-media, Roland-Garros (France)
Holger Boyne, Head of Digital, Eintracht Frankfurt (Germany)
Aurélien Delespierre, Head of Marketing, Lille OSC (France)
David Labrune, Head of International Rights, Ligue 1 (France)
Daniel Martinez, Senior Content Manager, Bundesliga (Germany)
James Montague, Social Media Lead, Tottenham Hotspur (UK)
Harry Moyal, Deputy General Manager, Olympique Lyonnais (France)
Andrea Sparisci, International Marketing Specialist, S.S.C. Napoli (Italy)


Maquina do Esporte (Brazil)
Ecofoot (France)
Marca de Gol (Argentina)
Analitica Sports (Argentina)
Palco23 (Spain)
MktEsportivo (Brazil)
Oh My Goal (USA)
MedioTiempo (Mexico)
Result Sports (Germany)

Digital Experts or Influencers

Neil Horowitz, Product Marketing Director at Greenfly (USA)
Heidi Klocker, Managing Director at two ten eight (Germany)
Leigh Walsh, Digital Strategy & Consultant at LiveWire (UK)
Jotape Silveira, CEO at Brand Bola (Brazil)
Robin Bairner, Sport Journalist at Goal.com (UK)
Franco Yuan, Digital Media Marketing expert at CONCACAF (USA)
Jorge Avancini, Sport Marketing Specialist (Brazil)
Chris Flannery, CEO at 1966 Americas (USA)
Matt Navarra, Social Media Consultant at Matt Navarra Media (UK)
Cristian Nyari, Head of DAZN+ North America (USA)

About Samba Agency

Samba Agency, who are based across the Americas specialize in brand internationalization for clubs and sports leagues including clients such as PSG, Liverpool, Bundesliga, Formula 1, Roland-Garros and Ligue 1.

The main focus of Samba is to support their clients in developing their presence in LatAm & the US. While predominantly in football, Samba is also working with many other sports such as Cycling and Tennis.

For more information: awards.sambaagency.com