LFP Media Chooses Samba Digital For It’s International Social Media Strategy

Following a competition involving several agencies, Samba Digital has been selected by LFP Media to support its international social media strategy, thus consolidating a collaboration that has been in place since the 2017-18 season. The expanded partnership between Samba Digital and LFP Media will now cover all social networks in English-speaking, Spanish-speaking, Portuguese-speaking, Indian and African territories. Samba Digital will also manage the international version of the Ligue 1 Uber Eats website.

In close collaboration with the International Department of LFP Media, Samba Digital will be in charge of content production, as well as the management of its various social networks (Facebook, X, TikTok). A team of around twenty social media experts has been formed to carry out this mission. Samba Digital will also make its creative studio available to produce engaging designs and videos adapted to each market.

Driven by common ambitions for innovation and growth, LFP Media and Samba Digital have strengthened their ties with a desire to reach a new level in the development of Ligue 1 Uber Eats’ digital audiences and the engagement of international fan communities.

Jean-Philippe Dubois, Head of France, Samba Digital:

“We are very happy and proud to have been chosen by LFP Media to continue and amplify our work alongside them in the international development of Ligue 1 Uber Eats. In the context of intensified globalisation of football, we are convinced of the enormous development potential of the French top flight. We share with LFP Media a common vision, which is to position Ligue 1 Uber Eats as a major player in the world of global sport, notably through an ambitious, creative and engaging social media strategy for fans around the world. We look forward to starting this new cycle alongside the League’s teams.”

David Labrune, Director of International Media Rights, LFP Media:

“For six years, Samba has supported the development of Ligue 1 Uber Eats on English and Portuguese social networks in particular. This period saw our foreign fans increase from 1 to 30 million, even accounting for up to 94% of subscribers to our Tiktok page. We are therefore delighted to continue and expand our collaboration with Samba, to grow and engage this fan base internationally, by innovating and investing in new territories such as India and sub-Saharan Africa.”

About Samba Digital

Founded in 2018 in the United States, Samba Digital supports more than a hundred rights holders in the sports and eGaming industry in their internationalisation strategies, by developing their digital audiences around the world.

The company has presences on four continents: America (USA and LATAM), Europe, Africa and Asia. Samba Digital works with the biggest clubs and players in French, English, Italian, German and US football. The company is developing its expertise in many other sports. Its clients include the Orlando Magic in the NBA, the Kansas City Chiefs in the NFL, the Ryder Cup, Formula 1, Roland-Garros, the US Open, World Rugby, FIBA, etc.

Samba Digital also owns Força, a creative studio made up of 25 international talents (videos, motion, design, visual identity), as well as Sports Translate and Sport Influencers, two platforms aimed at the sporting industry, with more than 300 translators and 5 000 influencers available worldwide.