FIFA announces the launch of its own Over the top platform FIFA+
The global soccer governing body FIFA has announced the launch of its own Over-the-top platform known as FIFA+. The platform will feature live matches, original content, and feature-length documentaries such as Ronaldinho: The Happiest Man in the World and Croatia: Defining a Nation, etc. The other additional features embedded in the platform include match data feeds, news content, interactive games, and e-commerce.
The development of FIFA+
Initially, the platform would broadcast over 1400 matches per month which consist of Europe’s top-flight leagues and previously unserved competitions. However, by the end of 2022, FIFA+ would broadcast 40,000 live matches in a year out of which 29,000 would be the men’s matches and over 11,000 would be the women’s matches.
In addition to the live coverage, FIFA + would have over 2000 hours of archive content that consists of match replays, highlights and goals. The platform will be launched in English, French, German, Portuguese and Spanish, with an additional six languages to follow in June of 2022.
Learn more about FIFA’s new commercial partnership structure which includes dedicated Women’s and Esports sponsorship rights
“FIFA+ represents the next step in our vision to make football truly global and inclusive, and it underpins FIFA’s core mission of expanding and developing football globally. This project represents a cultural shift in the way different types of football fans want to connect with and explore the global game and has been a fundamental part of my Vision 2020-2023. It will accelerate the democratization of football and we are delighted to share it with fans.” FIFA president Gianni Infantino
FIFA has roped in ELEVEN with the objective of utilizing its expertise in the production and the delivery of content on its platform.
“FIFA+ will be home to an unprecedented volume of live football, and leagues and member associations from around the world will have the opportunity to showcase their competitions to a global audience. We are particularly proud that the new service will make the women’s game more accessible to fans than ever, comprising more than one-third of all live games streamed each year.” Pedro Presa, Eleven Group’s chief advisor for DTC and strategic projects
FIFA+ director of OTT Dave Roberts praised Eleven by saying that it is “strongly positioned to bring football at all levels into the spotlight.”