Clubs in Brazil’s top flight, Campeonato Serie A, are planning to continue their efforts to secure control of the league from the CBF. Not only that but a new competition could be running as early as next year or even 2023.
Serie A is presently one of the few major domestic leagues still under the national federation administration. We discovered in July that Brazilian clubs want to break free from the CBF and build their own governing organisation to administer the competition. They’ll have greater control over how club games are run now that they’ve made this breakaway.
Behind the scenes
Rumour has it US-based private equity investors have committed between US$750 million and US$1 billion to the competition. And now with this investment, they are now moving forward with the project.
One of the project’s consultants is Ricardo Fort, a seasoned sports executive and the founder of Sport by Fort. Former ESPN executive Scott Guglielmino is to be playing a part, as is Charles Stillitano, co-founder of Relevent Sports. Of course, that is not all as Flavio Zveitler, a Brazilian sports lawyer, Lawrence Magrath, director of Rio de Janeiro-based investment firm Cremon Participacoes, and Rick Parry, current chairman of the English Football League (EFL) are all involved.
They will not only make direct financial investments in the clubs. They will also bring in experienced professionals who have previously worked in major leagues. This professional team will act as a resource to help make the Brazilian football league a success. This new league would have to be with the CBF’s approval and the clubs’ desire to communicate with the national governing body.