Amazon has been busy expanding, negotiating a contract with the Brazilian media conglomerate Globo to stream the Copa do Brazil local knockout soccer championship on its Prime Video OTT subscription service next year. Prime Video will exclusively broadcast 30 matches from the Copa do Brazil 2022 edition under this new partnership. Members will also pay no additional costs from the first stage until the quarter-finals. In addition, six non-exclusive matches will be available on Prime Video between the semi-finals and the highly anticipated final.
The Copa do Brazil 2022 marks a watershed moment for Prime Video. This is all because it is the first live football event that the company will exclusively broadcast in Brazil. This contract is set to broaden the content available to Prime members.
Amazon and Globo agreed in June to make the Brazilian company’s Premiere pay-per-view (PPV) service available on Prime Video. Globo announced at the time that the arrangement will allow Prime Video members to view nearly 1,000 soccer matches, including the Campeonato Brasileiro Serie A, from Brazil’s native top-flight. Prime Video subscribers may now see Globo’s Brazilian football rights portfolio. Before this, Globo and the Brazilian Football Confederation (CBF) reached an agreement at the end of 2016 to retain Copa do Brazil rights from 2018 through to 2022.
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Globo’s contract includes free-to-air, pay-TV, and pay-per-view rights and is approximately R$320 million (€50 million/$56 million) per year. Brazil’s leading broadcaster has been hit by the Covid-19 epidemic and is looking for ways to reduce its Copa do Brazil rights expenses in the future. With the subsequent Amazon-Globo pact, Brazil becomes the latest country in which the online retail powerhouse has exclusive sports rights.
Of course, this isn’t the only thing Amazon has been up to. The company also agreed to a rights deal in Japan with boxing promoters Top Rank and Teiken Promotions. In the Asia-Pacific area, Amazon entered the Australian sports sector earlier this year with a two-year partnership with Swimming Australia. This resulted in a long-term media rights agreement with India for international cricket matches played in New Zealand.
Furthermore, Amazon strengthened its foothold in the French market during the summer. This move was due to the purchase of the domestic rights to eight Ligue 1 football matches per week. The deal is worth €250 million per year and runs from 2021-22 to 2023-24. This deal was also a departure from the online retailer’s prior approach of pursuing just specific strategic packages in its high-profile football acquisitions in the United Kingdom, Germany, and Italy.