The Growing Impact of iGaming on Events and the Role of Live Marketing

The iGaming industry has significantly increased its presence in sports and entertainment events over the past few years. With the global online gambling market projected to reach $153 billion by 2030, brands are investing heavily in activations and immersive experiences to engage audiences and strengthen brand recognition.

Unlike traditional sponsorships, partnerships between iGaming companies and events now focus on interactive experiences that captivate attendees and enhance fan engagement. This is where Live Marketing plays a crucial role, transforming sponsorships into unforgettable moments that build loyalty and drive retention.

The Power of iGaming Activations in Events

Strategic activations in live events help iGaming brands create stronger connections with their audience. Some key objectives of these activations include:

• Increasing User Acquisition: Events provide the perfect setting to introduce new customers to iGaming platforms through interactive booths, contests, and gamified experiences.
• Enhancing Fan Engagement: Live betting experiences, virtual reality simulations, and personalized digital content keep fans engaged beyond the event itself.
• Strengthening Brand Awareness: Large-scale activations, such as branded fan zones and exclusive VIP experiences, ensure high visibility in a crowded marketplace.
• Driving Data Collection: Events allow companies to gather valuable consumer insights through interactive touchpoints, improving future marketing strategies.

Samba Digital’s Role in Elevating iGaming Activations

At Samba Digital, we specialize in designing innovative event strategies that maximize the impact of iGaming brands in sports and entertainment. From immersive fan activations to digital integrations, we help brands create meaningful connections with their target audience.

In a collaboration with GG.Bet, a leading global esports betting platform, Samba Digital was entrusted with the responsibility of managing two events for the brand in Rio de Janeiro. One of them was a meet & greet session with the NAVI eSports players for more than 200 people, where the fans had the chance to experience a dynamic and fun day with the team. The partnership aimed to elevate GG.Bet’s presence in the Brazilian market, engaging local esports enthusiasts, influencers, and gamers in an immersive and unforgettable experience. Check more here:

We are also excited to welcome Marina Leal as our new Event and Activation Manager. With her expertise in experiential marketing, event production and activation with Betano, she will play a key role in developing impactful activations that enhance engagement and drive results for our partners.

“I’m excited to join Samba Digital and contribute to the development of impactful activations that enhance engagement and deliver exceptional experiences. My goal is to bring innovative ideas to life and create unforgettable moments for our partners and their audiences.” – Marina

As the landscape of live events continues to evolve, interactivity remains at the heart of successful sponsorships. By leveraging Live Marketing strategies, iGaming brands can transform traditional sponsorships into dynamic experiences that resonate with audiences worldwide. At Samba Digital, we are committed to leading this transformation and delivering unforgettable activations that set new industry benchmarks.