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The Data Performance of The Clubs Behind the Libertadores Draw

The Data Performance of The Clubs Behind the Libertadores Draw

River Plate has twice the engagement of the closest club in the Copa Libertadores 2024 draw

The Argentine club surpasses the mark of 1.4 million interactions on Instagram on the day when the 32 clubs had their opponents defined

It’s not new that River Plate’s social media management yields good results for the Argentine club. Last Monday, March 18th – when the Competitions Department of Conmebol held the draw to define the eight groups of the tournament – the Argentine club once again stood out among competitors.

With 1.4 million interactions on its official Instagram page, River Plate achieved nearly double the total recorded in this regard by Palmeiras, responsible for the second-best performance of the day. The club from Buenos Aires also had approximately 2.5x the interactions of the giant Flamengo, which has 19.5 million followers – 2.3x more than River Plate.

The Argentine leaders are followed by a series of Brazilian clubs, ranging from 2nd to 8th place. Finally, in 9th place, a Uruguayan club appears: Peñarol, the top seed of Group G, with 103,000 interactions.

The top 10 consists of:

In the quantitative analysis of the performance of the top 10 clubs with the most interactions, this is how the graph looks:

It is important to highlight that the performance line in the above graph is composed of the 32 teams, and it includes the average number of followers and the average performance of the clubs throughout March 18th.


The post with the most interactions is from Flamengo

Despite having a performance below average considering the size of its page and the total number of followers, Flamengo had the post with the highest number of interactions on Instagram on March 18th. 

When announcing the composition of its group, with Bolívar (BOL), Millonarios (COL), and Palestino (CHI), the club reached 513,000 interactions, leading in this regard.

The post even had a message from Palestino, their rival in the group stage:

However, when we analyze the engagement by the followers of these pages, the situation changes a bit: Talleres, from Argentina, becomes the club with the most engaging post.

The group stage of the Copa Libertadores da América begins on April 2 and Samba Digital will monitor all the clubs’ digital movements.