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The best digital campaigns in Latin America compete for Digital Samba Awards


Over the last few weeks there have been more than 100 campaigns registered, and from that list 18 finalists have been selected and separated into three categories.

The 2020 edition of the Samba Digital Awards has reached the final stage as we look to honour those stand-out campaigns from 2020. A group that is made up of clubs, organisations and even players from Latin America.

Those 18 finalists have been divided into three categories – Social Action, Audio & Visual Content and Engagement – with six finalists selected for each of them. These have now been placed in front of our esteemed guests judges who are from areas related to the content (Marketing & Communication & Digital) of rights holders, clubs, companies and media outlets including;

FIFAThe Football Association (FA)Ligue 1AC Milan (ITA), AS Monaco (MON), Bayern Munich (GER), Eintracht Frankfurt (GER), Everton FC (ENG), Liverpool FC (ENG), Olympique Lyonnais (FRA), Orlando Magic (USA), Paris Saint-Germain (FRA), SSC Napoli (ITA), Tottenham Hotspur (ENG), Grupo Globo (BRA), UOL (BRA), ESPN (ARG/BRA/CHI), La Nacional (ARG), Marca de Gol (ARG), El Comercio (PER), MKT Esportivo (BRA), Máquina do Esporte (BRA), MKT Registrado (ARG), Oh My Goal (USA), Two Ten Eight (GER), Ecofoot (FRA) and LiveWire Sport (ENG).

For more information, head to the Samba Digital Awards website – https://awards.sambaagency.com

Social Action

In a year in which society was faced with a global pandemic, several campaigns aimed at raising awareness of the COVID-19 virus were launched. In a sense of rivalry, this category sees the AFA and CBF, who both developed fantastic activations, were selected.

However, other issues that plagued society were also remembered. Cases like that of Fluminense who drew light onto the the issue of racial equality, Bahia with an issue related to the prejudice of sexual choice, and Ceará, which sought to draw attention to the inequality of opportunities to minority social classes.

Audio & Visual Content

In this category, there was an intruder in the universe of clubs and rights holders. Fluminense striker Fred promoted an unprecedented and unusual Bicycle Tour, from leaving his home in the city of Belo Horizonte and cycling to Rio de Janeiro to re-introduce himself to the Fluminense fans. The route was more than 500 kilometers.

Besides him, the category includes; the celebration of the 104th anniversary of América of México, a touching tribute from Boca Juniors’ to say farewell to the legend Diego Maradona, a creative announcement for the arrival of Japanese player Keisuke Honda developed by Botafogo with reference to the Game Boy video game, a celebration of the return of football by Peñarol, and the exciting video developed by Argentines from Talleres with a fan who went through serious health problems but did not stop loving his club even in the worst of times.


In this category, the mobilization and power of fans was the main criteria for the selection of campaigns. The huge thanks from América de México to the in-demand nurses during the pandemic stood out, Athletico-PR with a campaign that involved its fans recording songs to be sung during the games in their stadium, Atlético-MG with an incredible campaign that involved it’s fans in the development of the new shirt for the club, Deportivo Cali with the opportunity created for its fans with a Virtual Stadium, the NBB with a contest that mobilized the Brazilian basketball fans and, finally, Talleres with ‘Life At Your Side’, a campaign that sensitized and engaged its fans with love in the raw state.

Voting Dynamics

The Samba Digital Awards 2020 jury will vote until January 31, 2021. They will select their three main campaigns in descending order.

Each voter’s first choice will earn 5 points. The second option, 3 points. The last, 1 point.

The campaigns with the highest scores will be selected as the best campaigns at the Samba Digital Awards 2020.


The announcement will be made during the first week of February 2021.


To find out more about Samba Digital, get in touch with us via our Contacts Page.