The AFA announces Binance as the new Global Main Sponsor and Official Fan Token
The AFA has announced a partnership with Binance, the global blockchain startup best recognised for holding the world’s largest digital asset exchange. Binance is the new Global Main Sponsor of the National Teams and the Official Fan Token of AFA. Not only that, but it is also the naming sponsor of the Professional Soccer League in a new agreement that will be in place for the next five years.
With this deal, Binance has certainly reached a watershed moment. This is the company’s first sponsorship agreement with a national soccer team anywhere in the world. This arrangement has a few more tricks up its sleeve, including the production of a new Fan Token. With these fan tokens, there will be a variety of new possibilities that will allow the audience to interact in a more personal way.
La Asociación del Fútbol Argentino presenta a Binance como nuevo Main Sponsor Global, Fan Token Oficial y Naming Sponsor de la Liga Profesional de Fútbol.— AFA (@afa) January 24, 2022
📝 https://t.co/Ou1WF6Ri8c pic.twitter.com/uUwUJCUY8g
Soccer and cryptocurrency are a way of life in Argentina, thus Binance’s collaboration with the Argentine Football Association made sense. They feel that by entering into this agreement, Binance will be able to help Argentina soccer at all levels. Furthermore, they aim to begin introducing soccer fans all over the world to Binance, the crypto world, and blockchain.
When it comes to the commercial component of the agreement with Binance, it is undeniably strategic. Along with its economic significance for AFA and the Professional League clubs, this agreement will bring them closer to millions of fans worldwide, who will be able to receive new digital products from the AFA.