The Argentina Football Association (AFA) announced last week that the cryptocurrency trading platform Bybit will be the principal global sponsor of all of its national teams. This new worldwide sponsor will be in place for two years, just in time for Argentina’s qualification for the Fifa World Cup in Qatar.
Throughout the term of this new agreement, Bybit’s branding will appear on all training kits. This transaction supports the company’s goal of expanding its portfolio in the Latin American market. They’ll also have access to all of the AFA’s other assets. According to the terms of the agreement, the Bybit brand will share the logo of the kit with two other official sponsors.
This sponsorship is notable because it is the federation’s second cryptocurrency-related deal. This comes after the national football team created a fan token through the AFA’s partnership with blockchain firm Chiliz. Not only that, but it comes after Argentina’s Lionel Messi became the first player in the world to receive fan tokens as part of his Paris Saint-Germain contract. Big names in AFA’s top tier include Bybit, Coca-Cola, YTP, and Socios.com, Sancor Seguros, Toro, and Schneider.
This sponsor’s presence is warmly welcomed, with the logo appearing on the uniforms of the teams. This collaboration is the result of the AFA’s efforts to expand its footprint in specific areas. This collaboration is in addition to the development of business units and the launch of new digital products worldwide. Due to AFA’s abilities, 2022 will be a watershed year for the national team, providing significant exposure.