Know your fans
Our strategy roadmap allows sports organizations to grow, engage and monetise on social media. It combines data and AI to guide you through all the steps: who to target, how to target them, how, where and when to engage with them. Our fan insights platform makes it easy for our clients to quickly access and view on-demand analytics.
A 3 steps approach
1. Identify new audience
Identify strengths & weaknesses, opportunities to grow: domestic & international fans, volume of posts, performance…
2. Reach & Recruit
Detect top audiences in market opportunity: regions, markets, audience type (i.e. Women fans, Gen Z, Families, Niche audiences…)
3. Engage & Connect
Data-driven approach & pillars for each key audience: platforms, content types, tone of voice, trends, interest drivers.
Fansights
Samba Digital developed Fansights, a platform to make it easy for sport organizations and sponsors to quickly access and view on-demand analytics. We have the inside track on fan data, meaning you get a peek inside how they think, why they cheer, where they live.
Monetisation
Our experts developed a Sponsorship Package Builder designed to support your commercial and sponsorship teams with projected reach and value for your partner(s), global & regional. It can be adapted to your needs: platforms, regions, countries, KPIs…
Benchmark
Because performance always needs context, we give you access to a benchmark with you key competitors to help you understand where you overperform, where
you underperform, and which markets hold the most strategic upside.
Let’s work together
Whatever your needs, objectives, your budget, we have a sports marketing solution for you !
