Monetization Practices

Monetization Practices

MISSIONS :

  • Qualified Leads Generation
  • Brand Activations
  • Growth Strategy
  • Creative Concepts
  • Business Models
  • Real-Time Analytics

OUR EXPERTISE

SAMBA DIGITAL specializes in traffic generation and qualified lead generation for brands. Our team is attentive to the issues of its clients and puts its experience, network, technical tools, energy, ideas and enthusiasm at your service every day.

We successfully accompany you in all your online projects and develop with you the revenues of your business.

Depending on your business issues and key indicators (generation of qualified traffic, collection of new prospects, monetization of your forms or your databases …), we develop “tailor-made” actions to effectively develop your business on the web at a controlled cost.

All our digital actions are therefore business and ROI oriented. Whether it’s a business launch, monetizing your app, or deploying marketing campaigns, we put in place the strategies you need to achieve your goals.

SAMBA DIGITAL accompanies clients in the activation of their sports partnership. In order to bring to life, the actions of sponsoring, it is important to give meaning to this commitment and to set up well-defined story telling. Depending on objectives, the agency recommends communication actions (media, digital, events…). Creativity is the word of order: experience, emotion, immersion!

SAMBA DIGITAL has the know-how, experience and networks to support clubs, champions, events and sports institutions wishing to optimize their commercial resources.

On a case-by-case basis, SAMBA DIGITAL elaborates an individualized strategy by proposing truly adapted solutions that can range from the design of commercial offers to the creation of an integrated agency dedicated specifically to a client.  

LET'S WORK TOGETHER

Want to talk to us about a project? Click the button below and let’s get the ball rolling.

In the digital economy, monetization is essential to the survival of an online business. The issues related to monetization are different depending on whether a site is commercial or editorial. In the first case, the objective is to improve the conversion rate by setting up tools to monetize its audience as efficiently as possible with pop-ups, discounts, promotions whose objective will be to sell more and better. In the second case, there is no so-called “natural” income since it is a media site. In this case, there are several forms of monetization:

  • Paid access to premium content such as Atlantico, The Team, etc.
  • Setting up Freemium content
  • Online Advertising
  • Sponsorship with a website design, co-registration, etc.
  • Paid application

Online advertising accounts for 20% of a website’s total revenue. As such, it is a non-negligible but not essential part of monetization. Editorial sites must compete in ingenuity to monetize their web spaces. As such, the digital press is undergoing a major transformation since 2014 in order to find a sustainable financial system that does not depend directly or solely on advertising.