Samba’s Weekly Trends in LatAm & The US (09/10/20)

It’s NBA Finals time in the US, so there’s been plenty of basketball related content coming out of the US in recent days. And football’s national teams have also been doubling down as players head from their clubs back to their home countries as International Week gets started, with Argentina utilising Leo Messi in their latest video. Lots to get through so here they are…

Great Content from LatAm & The US

For World Bird Day the team here at Samba created a post that linked it to Everton’s Brazilian star Richarlison and his ‘pigeon celebration’. The tweet was soon spreading around the country and caught the attention of the player himself, leading to the most engaged post in the account’s short history

And it not only caused a stir on Twitter but also got journalists talking as it made it into a discussion on SporTV in Brazil – the below clip shows the tweet from approx 30 seconds in.

Tampa Bay Buccaneers put together this epic cinematic promo video in the lead up to their game with Los Angeles Chargers, a game they came back from 24-7 down to win 38-31. With veteran Tom Brady throwing five touchdown passes in the win.

For the international window we saw this “Ready for Sport” video by Argentina NT x adidas…. featuring Messi as narrator!

“La Chica SuperPodoroska” from Ovación 24 in Argentina changed the name of the cartoon “Superpower girls” to “SuperPodoroska” in Spanish after Nadia Podoroska, the Argentinian tennis player who reached the semi-finals in Roland Garros.

The Mexico National Team created a “virtual honor box” to let some of their fans enjoy the match against Netherlands in an innovative way. It also saw the participation of Mexican legend Luis Hernandez.

And finally, it is NBA Finals time with the LA Lakers now only a game away from their first title in ten years. With fans not being able to there with the ‘King’, Instagram used their new Reels platform to bring LeBron James into the rooms of the fans. A fun idea for one of the highlights in the US sporting calendar.

Sports Business Headlines

Eintracht Frankfurt have developed a subsidiary called EintrachtTech GmbH. Board member Axel Hellmann summed up the idea behind it – Eintracht Frankfurt.

“Not much needs to be said about the importance of digitization for the future competitiveness of Eintracht Frankfurt. The most important thing, however, is the ‘how’ and the philosophy behind it. We decided to develop all relevant digital systems ourselves, to become almost completely independent of external systems and thus to remain true to our approach of growing on our own.”

Globo have announced the sponsorship fee for Brazilian football transmission packages, with them looking for 2021R$ 311M = £43,86M – propmark

ESPN and Fox Sports saw a 72% increase in audience in comparison between the months of August and September.
Sportv was the general leader with 0,18%. Fox had 0.13% and ESPN Brasil 0.07% in closed tv channels audience. – UOL.com

And O Globo posted about the race from Betting houses looking for visibility in Brazilian Market. In the article he mentioned Samba Digital and our Webinar using quotes from guest Aurelién Lohrer – O Globo

Social Media Platforms

A US judge is to hold a hearing on the proposed TikTok ban by the government on 4th November, the day after the Presidential election – Gadgets360

A new report finds that Snapchat, and TikTok outpaces Instagram in teen popularity – SocialMediaToday

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