Samba’s Weekly Trends in LatAm and the US (24/6/20)

In this week’s look at the latest social media and sport updates from LatAm and the US we cover WhatsApp payments, La Liga urban art, Twitter Audio and Instagram ‘Reels’. 

WhatsApp payments in Brazil suspended a week after launching

According to Techcrunch, the newly launched service in WhatsApp’s second largest market has been suspended by the country’s central bank, saying they “hadn’t had the opportunity to analyze WhatsApp’s payment service prior to its rollout”. This is a blow to the Facebook-owned service, and was backed up by The General Superintendence of Cade who suspended the agreement between WhatsApp, Cielo and other financial institutions.

Twitter Audio tested out in sports

The new tool launched recently by Twitter has been tested out by many of those organisations who have access to it. Some have used the service to share match updates, whilst others to engage fans with quizzes and mystery voices. You can read more about it in our latest article.

How to do an athlete Q&A on Twitter

This fun Q&A from Miami Dolphins is a great example of producing an engaging video that mixes in the players responses with relevant and fun memes. 

Instagram expands Tik Tok-esque ‘Reels’ feature

Initially tested in Brazil, the new feature will become available to users in Germany and France as the Facebook-owned social network turns its attention to Tik Tok and aims to capitalise on the extraordinary growth its counterpart has enjoyed this year. 

Racing Club become the first Argentine club to join the Sports Innovation Alliance 

Racing Club join the likes of Vasco de Gama, Los Angeles FC, Celtic FC and Feyenoord as a member of the Sports Innovation Alliance (SIA), a group that brings together clubs from different origins and aims to exchange information, use technological advances and shared knowledge.

La Liga celebrates the return of football with urban art project on five continents

To coincide with the relaunch of the La Liga season, one of the activations used by the governing body was an urban artwork project. It took place in 12 cities including São Paulo (Brazil), Bogota (Columbia) and Mexico City with the works available for all to see on the La Liga’s social channels. Below is the Brazil example.

Club America from Mexico join Nike’s LGTB support campaign “Be True” by changing the color of its logo.

And finally, happy birthday to Juan Román Riquelme…

For more information on how these sports brands are utilizing their social media, contact us via our contacts page now.