Samba’s Weekly Trends in LatAm and the US (13/08/20)

GREAT CONTENT FROM LATAM AND THE US

This is fantastic from the Phoenix Suns who added an emotional touch to the lineup announcements. A simple activation and one that tugs at the heartstrings of both the players and fans, and showing the announcement and reactions side-by-side shows how much it means to them.

Rayados form Monterrey showing how you can use the restrictions to replies on Twitter, only allowing replies from teams from Mexico which have played in the Club World Cup:

Football is back in Mexico, and Burger King is giving away prizes within their app that get better the more goals your team scores:

PLATFORM UPDATES

New York Yankees pen ‘US$10m’ TikTok sponsorship – Major League Baseball’s (MLB) New York Yankees and the Yes Network have signed a sponsorship deal with Chinese short-form video platform TikTok, according to Sportico. The deal comes despite US president Donald Trump’s ongoing attempts to ban the ByteDance-owned social media platform, which he has accused of posing a risk to national security. (SportsPro Media)

Facebook Kills Off Slimmed Down ‘Facebook Lite’ App Due to Low Adoption – The streamlined app appeared alongside a Lite version of Messenger in 2018, first launching in Turkey, before rolling out to more regions and territories. However, users in Brazil who opened the Lite variant of the app on Tuesday were met with the following message (translation). (Macrumours)

Facebook Lite for iOS will be disabled.

You can use the original Facebook app to keep in touch with friends and family.

Twitter Rolls Out Tweet Reply Controls to All Users – After testing them out over the last few months, Twitter has recently announced that its new tweet reply control options are being made available to all users on iOS, Android and twitter.com. (SocialMediaToday)

LinkedIn Publishes New Guide on How to Make Best Use of its Platform – LinkedIn has published a new guide to help social media managers make best use of the various tools the platform has to offer, in order to maximize engagement, boost content reach – and ultimately, fuel sales potential through LinkedIn connections. (SocialMediaToday)

KEEP INFORMED WITH OUR SAMBA ARTICLES

👉 ONE WEEK IN, SO HOW ARE CLUBS USING INSTAGRAM REELS?

👉 WHO WILL WIN THE GREAT TIKTOK BATTLE?

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