Samba Digital announces a new collaboration with FIBA, BCL and BCL Americas

Samba Digital is proud to announce a new collaboration with FIBA, the Basketball Champions League (BCL) and BCL Americas, supporting their digital communications in English and Portuguese for the upcoming season.

Through this partnership, both BCL and BCL Americas have entrusted Samba Digital with helping strengthen their international presence by localising their storytelling and speaking to fans in their native language, with content that feels authentic, engaging and culturally relevant.

One ecosystem, two competitions, one unified approach to fan engagement

As the BCL continues to grow in Europe and BCL Americas expands across the continent, localisation becomes a central pillar in connecting the competitions with diverse fan communities. Speaking to audiences in the language they live basketball in makes the experience more inclusive, more emotional and ultimately more meaningful.

Strengthening Samba Digital’s role within the FIBA ecosystem

This collaboration deepens Samba Digital’s contribution within the FIBA ecosystem, reinforcing our role as a partner for international expansion through culturally aligned content and market-sensitive storytelling.

By aligning identity with language and tone, the objective is clear: build a closer bridge between global competitions and local fanbases.

Local language. Global impact.

More than ever, localisation is a strategic advantage. When storytelling matches the way fans speak, share and celebrate the game, digital presence turns into long-term engagement and loyalty.

This partnership reflects our commitment to helping sports properties grow globally, while remaining rooted in the communities that bring the sport to life.