Samba Weekly Trends in LatAm and the US (15/10/20)

Welcome to another end-of-week wrap up of the all that’s been happening in the world of sport and digital in Latin America and the US this last seven(ish) days.

CONTENT PICKS OF THE WEEK

Firstly we have two very different examples from Ceará in Brazil. The first a funny goal in ‘Among Us’ style…

And the second a Children’s Day post with an important social message on inequality/privilege race…

This is an amazing commercial for Bud Light as they try and bring the fans a little closer…

And one of the big trends across social media this past couple of weeks has been ‘how it started – how it’s going’, and many clubs and players have got involved, including Liverpool with their title winning Brazilian duo…

SPORTS BUSINESS HEADLINES

Everton last week announced a new partnership with… Everton! The club has strengthened its international ties to Latin America by signing a new partnership with its Chilean namesake, Everton de Vina del Mar and its owners Grupo Pachuca.- Everton FC

GloboEsporte.com have set up on YouTube to show highlights from Brasileirâo and other exclusive programmes. They are also looking to sell exclusive sponsorships for the videos on the platform. – GloboEsporte.com

Social Media Platform Updates

YouTube has launched ‘YouTube Shorts’, initially in India, ahead of an expected global roll out at the end of the year. Is this going to be just another Tik Tok clone or will it be able to gain traction through its established influencer community? The battle ground for short form video content is really hotting up! – YouTube Blog

THE BRASILEIRÃO SOCIAL MEDIA TABLE BY SAMBA

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