Samba Weekly Trends in LatAm and the US (23/10/20)

Thank you for joining us for another round-up of what has been happening in the sports business and digital worlds in the US and Latin America. There has been a lot to talk about, and also Brazil legend Pelé’s 80th birthday, so let’s get into it.

CONTENT PICKS OF THE WEEK

Bundesliga club Eintracht Frankfurt celebrated Pelé’s landmark birthday with a bit of fun, remembering back to 1963 when the goalscoring legend put four past them!

With the Mexican celebration of Día de Muertos almost upon us (November 2nd), the sporting world is starting to look forward to it. Napoli and Mexico player Hirving Lozano was the lucky recipient of a pair of Nike limited edition Día de Muertos trainers… and they look great!

And for clubs in the country, kit manufacturer Charly Futbol has been creating Dia de Muertos kits for them to play in. Including this one for Club Tijuana Xoloitzcuintles de Caliente (or Xolos for short).

For the recent ‘Dictionary Day’ in Columbia, we created this wonderful graphic with slang words via James Rodriguez and Yerry Mina. This graphic led to ‘Suanfanson’ (which means “quickly” in Columbian slang) trending on Twitter, and the country’s biggest newspaper, EL TIEMPO, creating a video to explain the origin of the word!

And finally in this part, we loved this collaboration between Major League Baseball and Twitter – printing tweets on the balls used in batting practice. A great way to keep fans connected to the players in a time when the stadiums are empty.

SPORTS BUSINESS UPDATES

Sergio Aguero has formed his own esports team and starred in a press conference to announce it on Twitch, led by the Journalist Juan Pablo Varsky from Argentina. You can see the stream here https://www.twitch.tv/videos/771302343

Dani Alves, the former Brazil star now playing at São Paulo, has offered a customized Mini Cooper for sale in partnership with Mercado Livre. Dani is asking for R $180,000 for the model and the money raised will be donated to the NGO Gerando Falcões, which works with sports projects in peripheries and Brazilian slums. The car is embroidered with the player’s autograph in the driver’s seat. – MKT Esportivo

And finally this great story on why Liga MX is being broadcast by not one but two stations in the Balkans, and the love affair between the region and Mexican football – Var Deportivo

SOCIAL MEDIA UPDATES

Facebook is set to start charging for those using WhatsApp Business – Techcrunch

Instagram is looking to add another level of protection for both brands and users by enabling businesses to set minimum age requirements for branded content. – SocialMediaToday

We Are Social and Hootsuite have launched their most recent Digital Global Snapshot Report, providing a great insight into the global trends and usage of social media platforms. Including the headline that we’re set to pass the FOUR BILLION landmark for social media users – We Are Social

THE BRASILEIRÃO SOCIAL MEDIA TABLE BY SAMBA

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