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Samba Digital and the FBA join forces


The Football Business Academy and Samba Digital have recently announced a collaboration agreement under which the Swiss educational institution will work with this international sports and entertainment marketing agency.

“We’re delighted to become an Educational Partner with The Football Business Academy. Offering their talented students an opportunity to gain hands-on experience in the football industry, and opening our own business up to new ideas in what promises to be a huge year for us.”

Frédéric Fausser, CEO, Samba Digital

“It’s a pleasure to announce a new partnership with Samba Digital. Their global presence and growth plans make it a natural fit as The FBA Candidates – who themselves are spread around the world – can support the agency with their various need and get a taste of what it’s like to work in this fast-paced environment.” 

Kristian Dobrev, Chief Partnerships Officer, The FBA

The Football Business Academy is delighted to announce its collaboration with Samba Digital. With football clients including Liverpool, PSG, Juventus, Ligue 1, and Eintracht Frankfurt, the agency has quickly established itself as one of the world’s leading specialists for localised content, PR, and communications.

The Miami-based agency assists rights holders in expanding their global presence across Latin America, the United States, Asia, and beyond, reaching over 300 million fans per day in the process. Samba will now be able to tap into the skills and passion of FBA Candidates looking to develop their careers in the wider football industry through its various services such as community management, graphic support, localised campaigns, video production, PR, and monetization practices.

Candidates are exposed to real industry knowledge, experience, and networking opportunities throughout The FBA’s Professional Master in Football Business, easing their transition into the world of football. As a result, Samba Digital is joining a network of more than 50 Partners who contribute to this overarching goal while tapping into a high-quality talent pool.


Samba Digital is an American digital agency specialising in sports and entertainment that works with rights holders to grow their global audiences – and whose main goal is to assist its customers in growing their international presence. Football, basketball, rugby, tennis, motorsports, cycling, betting, and esports are among the sports for which the agency works with clients.

Follow Samba Digital on LinkedIn, Instagram, Twitter, Facebook.


The Football Business Academy is a Swiss-based high-level international educational institution whose mission is to accelerate the professionalisation of the football industry and develop future leaders in the game. Founded in 2017, its flagship program – the Professional Master in Football Business – was co-created with international football industry experts from around the world with one primary goal in mind: to provide Candidates with all of the necessary tools and an optimal learning environment in order to succeed in this passionate and dynamic industry. Other FBA partners include Olympique Lyonnais, Horizm, Beach Soccer Worldwide, SC Braga, Fnatic, and Club Nacional de Football.

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