Paris inspired by Rafa

On Monday, May 27th, the world of sports focused on the Stade Roland-Garros in Paris. The legendary clay court of Philippe-Chatrier welcomed the 14-time Roland-Garros champion, Rafael Nadal, as he faced Alexander Zverev, currently ranked 4th by the ATP.

Despite battling numerous injuries, Nadal experienced a tribute to his unparalleled legacy at this iconic venue. Samba Digital played a key role in this historic tennis moment, possibly Nadal’s last match at Roland-Garros.

With the campaign “Paris inspired by Rafa,” Samba Digital created content that highlighted the grandeur of both Paris and Nadal, emphasizing the passion and energy they embody. Featuring powerful images of Nadal on the Parisian clay, the narrative included phrases like “a city with a vibrant and determined personality” and “Paris is strong and resilient,” drawing parallels between the city and the tennis legend.

@rolandgarros

Paris is what you make with your heart… 🧡 @Rafael Nadal #RolandGarros #Tennis #SportsTikTok #Nadal

♬ original sound – Roland-Garros

We at Samba Digital are proud to have had the opportunity to honor Nadal. Our creative team, Força, produced the content for Roland-Garros’ social media, managing all TikTok posts and English, Portuguese, and Spanish updates on the official Facebook page.

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