Nike collaborates with a virtual shoe company that makes NFTs and shoes for the metaverse
With the popularity and collection of NFTs being comparable to that of sneakers, Nike has taken it very literally as they prepare for the literal manifestation of that potential. This powerhouse brand recently announced the acquisition of RTFKT Studios. This virtual shoe company is quickly becoming the up-and-coming premium brand, leveraging cutting-edge innovation to provide next-generation collectibles that merge culture and gaming.
RTFKT states that in February in a cooperation with FEWOCiOUS to sell sneakers matched with virtual ones, sold 600 pairs in 6 minutes. At the time, these incredible sales netted more than an impressive $3.1 million. RTFKT is progressing, and the A16Z-backed firm just announced the Clone X NFT cooperation with Japanese artist Takashi Murakami. As part of the agreement, they will provide a number of metaverse-ready digital avatars with distinct collectible attributes.
Visitors are encouraged to connect their Metamask wallets to the RTFKT website. This link is one of the ways NFT owners can confirm their purchases, with the hope that in the future, you’ll be able to play games or visit other sorts of VR spaces where your belongings can materialise. All of this can be possible once those spaces have scanned the blockchain to determine which products you have rights to.
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Nike placed RTFKT’s lightning bolt-style logo beside its own distinctive swoosh, Jumpman, and Converse marks while announcing the deal. However, they are yet to disclose any information into how much it cost. RTFKT, on the other hand, began operations in January 2020. This growth, merely emphasises that awareness has grown at a faster rate than expected.
Credits photo : CouponHunt