NBA unveils city-wide gallery in Cleveland for All-Star Game court NFTs
More NFT news as the NBA has revealed the court design for the upcoming All-Star Game in Cleveland. Not only that but there will be a series of NFTs commemorating the city’s relationship with the league. The 71st NBA All-Star Game, which will start on February 20th at the Rocket Mortgage FieldHouse, home of the Cleveland Cavaliers, will be one of the league’s 75th diamond anniversary events.
This annual exhibition game pits the best players from the NBA’s Eastern and Western conferences against one another, and the NBA builds a one-of-a-kind court for the weekend. To commemorate the milestone, this year’s court features the Cavaliers’ yellow and burgundy colours, as well as diamond patterns. Three shooting stars will reflect the three All-Star Games held in Cleveland as a finishing touch for this court.
This is not Cleveland’s first rodeo; the city also hosted the 1981 and 1997 All-Star Games to commemorate the league’s 35th and 50th anniversaries, respectively. In 1966, the showcase was also staged in Cincinnati, Ohio.
More to celebrate
The NBA’s NFT release will also include digital reproductions of the unique courts utilised at all three of those events, as well as the 2022 All-Star Game. Each NFT will feature the court as part of the NBA All-Star artwork, which will cover ten Cleveland locales. Not only that, but the purchase will be available in three variations: an original edition, an ‘NBA Edition,’ and a ‘Diamond Edition’. Fans will also be able to get their hands an actual mini copy of the court.
Another surprise is that the league will donate $100,000 of the earnings from the drop. These earnings will be given to charitable organisations and government agencies assisting the local community in dealing with the economic and social effects of Covid-19.
The NBA has been one of the more forward-thinking sports organisations when it comes to technical innovation. NBA Top Shot, for example, allows basketball fans to buy and sell NFT memorabilia from memorable NBA events. To authenticate each individual token, these NFTs will be employed in conjunction with blockchain’s distributed ledger technology. Their collaboration with Dapper Labs has been a huge success, with more than $780 million in transactions on the Top Shot platform.