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Napoli, Socios.com and Amazon collaborate to offer $NAP holders an exclusive discount on the D10 collection


Napoli has launched a new collection of sport clothing called SSC Napoli’s D10S special collection. The new collection which is dedicated to the playing career of Diego Armando Maradona will be sold on the SSC Napoli website, Amazon Brand store and on the SSCN Official Store. Napoli fans who own the $NAP Fan Token on the Socios.com app will be able to avail an exclusive 20% discount.

Napoli initiative with Socios.com and Amazon

Users will need at least one $NAP Fan Token on the socios.com app in order to redeem one of the 150 Amazon discount vouchers that will be available through the fan rewards function on the app. There will be 100 vouchers issued in Italy, 20 in France, 20 in Germany and 10 in Spain.

This initiative was taken forward through an agreement signed between SSC Napoli, Socios.com and Amazon. The objective of the initiative is to increase the involvement of fans around the world through the announcement of unique collaborative projects.

What has been said by the three parties

“This three-way partnership fits perfectly with the internationalization strategy we have for our brand, which involves attracting some of the most renowned brands to our network. Our strategic vision is oriented, on the one hand, around bringing direct benefits to our fans all over the world through consistently developing initiatives with our main partners; on the other, it is focused around creating more opportunities for businesses within the network to engage with one another, just like what we are announcing today to support the launch of the D10S special collection.” Tommaso Bianchini, Chief International Development Officer at Napoli.

“Our efforts are focused around improving fans’ experiences of their club through Fan Tokens and the benefits that they bring. The discount codes available for the D10S capsule collection are an excellent example of this. We believe that this could be just the start of an ever-closer collaboration not only with Napoli and Amazon but also with other brands that are interested in engaging our partners’ audiences.” Karim Virani, Director of Partnership Operations at Socios.com.

“At Amazon, we always listen to our clients and we are committed to offering them the best choice and best service possible. We know that lots of them are football fans. We are excited to strengthen our collaboration with SSC Napoli, the first football club to take part in the Fans 360 project, and to offer a new experience for Fan Token holders both in Italy and abroad, thanks to Socios.com. This collaboration represents another step forward in improving the shopping experience of SSC Napoli customers.” Antonio Falanga, Head of Fans 360 EU at Amazon

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