Ligue 1 Rayonne En Afrique

MISSION

French football is historically linked to Africa. For decades, many talented players from the African continent have been shining the colours of French clubs. It was therefore only natural to offer the Ligue de Football Professionnel very special coverage of the recent African Cup of Nations, to highlight the performances of players from Ligue 1 and Ligue 2 on the pitches of Côte d’Ivoire. Samba Digital has been supporting the Ligue de Football Professionnel in its international digital development since 2017.

A 5-FOLD INCREASE IN ENGAGEMENT DURING THE COMPETITION

Samba Digital put together an ambitious content plan to reach all the digital fans of the African countries involved in the African Cup of Nations, with a strong focus on the countries most represented in the French league. In detail, it was in Côte d’Ivoire, Angola, Cameroon, Senegal and the Democratic Republic of Congo that content relating to African footballers playing in France generated the highest rates of engagement. Overall, the engagement rate of the League 1 Uber Eats Facebook account increased 5-fold between November 2023 and January-February 2024, the period during which the CAN took place.

By posting content sometimes targeting several countries at the same time, developing innovative campaigns around emblematic figures of African soccer (Didier Drogba, El Hadji Diouf), organising competitions among followers or producing creative and impactful visuals, Ligue 1 Uber Eats saw its results exceed expectations.

A BILLBOARD CAMPAIGN IN THE STREETS OF ABIDJAN

At the same time, Samba Digital proposed to the Ligue de Football Professionnel to salute Cote d’Ivoire’s final victory with a poster campaign in the streets of Abidjan. The poster congratulating the “Elephants” on winning the trophy features goalkeeper Yahia Fofana (Angers), strikers Jérémie Boga (Nice) and Oumar Siakité (Reims), and defender Wilfried Singo (Monaco, from left to right in the poster photos).

By highlighting African players playing in France, the LFP has succeeded in raising the profile of the French Championship on the continent, contributing to its international reputation and distinguishing itself from other major leagues by the strong interest expressed in the game by fans from this part of the world.

RESULTS

League 1 Uber Eats generated huge interest on Facebook among followers of the African Cup of Nations 2024, organized and won by Côte-d’Ivoire.

• 100 posts published
• 50,000 new followers
• 22 million impressions
• 4 million engagements