FLAMENGO MAKE A COMEBACK IN THIS WEEK’S SOCIAL MEDIA TABLE

Normal service resumed as the Flamengo’s soared back to the top of our leaderboard! This wasn’t the only surprise for our league. As we have welcomed S.C. Internacional to the top of the leaderboard, who was 15th in the middle of November but evidently has some tricks up their sleeve! In honour of our ongoing relationship with MKT Esportivo in Brazil, we will continue to publish a weekly update on the clubs at Campeonato Brasileiro Série A on Facebook, Instagram and Twitter.

Below are statistics for the 20th – 26th of January 2021 across Facebook, Twitter and Instagram…. with some familiar logos returning to the top of our rankings.

LIBERTADORES FINAL

We usually hear bad things about the morning after, not the night before!  Santos and Palmeiras experienced a drop in all social networks the night before the Copa Libertadores final. Santos had great success last week, but their lucky run could have ended with a 55% decline in interactions and a total of 3.86 million interactions, coming in third overall. Palmeiras was also negatively impacted, with a similar decline of 56% and a total of 2.97 million interactions, coming in sixth place.

ON THE OTHER HAND…

On a more optimistic note, this week, Internacional has made a huge impact! The team’s fantastic success really brought their followers to behave like a tight-knit community on all three social media platforms. Internacional made it to the top after their match against São Paulo, where they won 5-1 from home. It is also important to remember their great victory over Grêmio. This wave of victory ended the team’s eleven-game drought and helped them to achieve an incredible 2nd place overall. Colorado has crossed an impressive 5.05 million interactions across all three social media networks, they have become Facebook’s leader of interactions!

LEADER ONCE AGAIN

Where has Flamengo been? They have broken tradition lately, as they haven’t been in the leadership for three weeks. But they’re now back on the throne, where they’ve been positioned since the first weekly ranking. This football team came back with a bang – 11.11 million interactions representing an increase of 57.5% from the previous week. They have shattered the glass ceiling of 10 million interactions, which has only be done by Rubro-Negro. Welcome back Flamengo!

LOCAL RIVALRIES

São Paulo stands out as the only one of the big four in the city to boost its performance by a modest 28%. The Corinthians, Palmeiras, and Santos let the city down slightly as their performance dropped. 

In Rio, Vasco has been very active in its battle against relegation, rising by a total of 56%. They have maintained their reputation for getting a good digital performance as they collected 2.56 million interactions.

Fluminense, on the other hand, with good chances of Libertadores, improved marginally by 21% compared to the previous weeks. Tricolor’s success this week resulted in a stable number of 1.09 million interactions, which is very close to their average of 982,000 for the last 8 weeks. In the context of the Ceara conflict, it proceeds to take advantage of Fortaleza. However, in Curitiba, Althletico PR is said to dominate Coritiba. 

HIGHLIGHTS OF THE WEEK

Friday retains its status as the best day of the week! Friday, January 22nd, was the next day after Flamengo’s win over Palmeiras, and it’s the day they went to first place for Instagram interactions. The winning team hit a mighty 4.8 million interactions in those twenty-four hours!

The highlight of the week was offered to Internacional by Facebook, which reached 471,000 interactions on Sunday 24th. Colorado also defeated their arch nemesis Grêmio, helping them to secure a spot in the leadership of the Brasileirão.

Twitter’s highlight of the week was also crowned by Internacional, and the win over São Paulo in Morumbi allowed the Colorados to reach an amazing 432,000 interactions on Thursday 21st January. 

OVERALL FIGURES HAVE TAKEN A SMALL HIT

Overall, Facebook saw a drop of 11.2 % in the amount of interactions relative to the previous week. We found that Palmeiras, Santos and Corinthians had reduced their interactions by 2.81 million. On the other hand, we saw that 17 clubs strengthened their performance this week. The growth of these 17 clubs was slightly over 2 million, which gives us hope for next week’s figures!

Another piece of positive news, Twitter’s interactions have improved by 9.6%. This rise is also attributed to the 17 clubs that have improved this week. And subsequently, Instagram experienced a modest rise of 3.7% and a total of 29.09 million interactions.

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