FACEBOOK BEGINS DEVELOPMENT OF CLUBHOUSE CLONE AS THE APP CONTINUES TO GAIN NEW FANS

There’s been a lot of buzz about Clubhouse, the newest social networking app. The site went from 600,000 users to a total of 2 million users within 4 weeks due to a sudden boost of followers and the success of Clubhouse became the talk of the town.

Other social networking networks are adding similar features to their own pages to compete with this unique app. Now, the growing list of platforms seeking inspiration from Clubhouse can include Facebook.

Facebook is planning to reap significant benefits by developing its own edition due to the extremely huge interest in Clubhouse. Due to the current 2.8 billion Facebook users who will soon have access to an audio-focused platform that needs no invitation, Clubhouse may find that they have some competition.

“We’ve been connecting people through audio and video technologies for many years and are always exploring new ways to improve that experience for people”

Emilie Haskell, a Facebook spokeswoman

What could this mean for Clubhouse?

In truth, for Clubhouse, the simplicity of an audio-focused platform may be a double-edged sword.  Attractive features of this platform include the flexibility of the platform and simple movement from one virtual room to another. This simplicity, however, contributes to rapid replication of the platform by popular sites such as Facebook and Twitter. While Clubhouse is growing steadily, it still has a long way to go to match the big players such as Facebook. This might lead Clubhouse to uncertain waters ahead, as Facebook users could still be loyal to this familiar platform.

This is not the first time that Facebook has repeated the success of other sites and it will certainly not be the last. After acquiring Instagram, Facebook implemented Instagram Stories. Snapchat Stories inspired this broadly popular feature. Facebook was unable to purchase Snapchat or their idea, so their own concept was created. Consequently, without stories, Instagram or Facebook would now be hard to imagine. More recently, another social network, TikTok, has also inspired Instagram. To remain important to its users, Instagram developed its own ‘Reels’ feature as TikTok has become a very popular entertainment app.

The collection of innovative features offered by Facebook could soon be expanded to include an audio-focused platform. What will they come up with next? Could the Facebook version have the upper hand, or will Clubhouse come out on top? It’s just a matter of waiting before we can see this feature on Facebook.

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