Ceará, Talleres and Atlético-MG win at the Samba Digital Awards 2020

After the 18 finalists of the Samba Digital Awards 2020 went through the analysis of a qualified jury composed of 39 members of the sports industry (the list of judges is below), the 2020 version of the Samba Digital Awards now has its winners.

Ceará was chosen as the best campaign in the “Social Action” category. Its film “Corrida dos Privilégios “, produced jointly with TRT Ceará – 7th Region, was the one that scored the most points with the jury: 80 in total. The campaign centered around the message that social inequality can lead to child labor and affect for the rest of a child’s life.

In the Audio & Visual category, the winner was Talleres from Argentina. With the video entitled ” La Vida a Tu Lado “, the club in the Cordoba region aimed to promote positive social values linked to friendship and the spirit of overcoming, brought to life through the story of a fan which is full of hope and optimism. The campaign scored an impressive 100 points votes from the judges, and won a battle that appeared to be lost to Boca Juniors, who ended with 93 points.

In the Engagement category, Atlético-MG was elected with the “Manto da Massa” campaign. With 110 points, the campaign sought to bring a direct connection with its passionate fan and launched a competition that allowed its fans to design the third shirt of the club. The final stage of the activation saw more than 50 thousand votes to choose the winning design from the 13 finalists. When the shirt was launched, 100,000 of them were sold, a record in the Brazilian market.

The 2020 edition of the Samba Digital Awards featured more than 100 registered campaigns from clubs, sports organizations and even football players from six different countries in Latin America. 18 campaigns were pre-selected in three different categories and taken to the jury for their vote.

Samba Digital congratulates the winners!

Final Results:

* a jury member chose not to vote for Social Action category campaigns

Voting Methodology:

After having access to the campaigns and information regarding the 18 finalist campaigns, the jury, composed of 39 members, chose its three main campaigns in each category.

The best campaign received 5 points, the second best received 3 points and the third best 1 point.

List of Judges:

1. Adam Howe – Everton FC
2. Agustin Luchtenberg – MKT Registrado
3. Alejandro Varsky – FIFA / FIFPro
4. Andrea Guerrero – ESPN
5. Andrea Sparisci – SSC Napoli
6. Andrew Guest – Liverpool FC
7. Andy McKenzie – LiveWire Sport
8. Anthony Alyce – Ecofoot.fr
9. Anthony Baca – Paris Saint-Germain
10. Arthur Ortolano Guisasola – TikTok
11. Bruno Maia – Agência 14
12. Craig Rodhouse – Tottenham Hotspur FC
13. Damien Chédeville – AS Monaco
14. Danilo Lavieri – UOL
15. David Labrune – Ligue 1
16. Dee Kundra – FC Bayern de Munique
17. Eduardo Esteves – MKT Esportivo
18. Erich Beting – Máquina do Esporte
19. Fernando Palomo – ESPN
20. Franz Tamayo – El Comercio
21. Geoff Krohmer – Orlando Magic
22. Heidi Klocker – Bayern Munchen
23. Holger Boyne – Eintracht Frankfurt
24. Jackie Cruz – Eintracht Frankfurt
25. Julian Lage – Marca de Gol 
26. Leonardo Bertozzi – ESPN Brasil
27. Luan Knaya – Twitter
28. Luca Colombo – AC Milan
29. Marcelo Courrege – TV Globo
30. Marcelo Gantman – La Nación & Big Data Sports
31. Mark Cocker – THE FA
32. Maxime Horbez – Oh MY Goal
33. Maxime Sevilla – Olympique Lyon
34. Neil Horowitz
35. Patrick Yandjou – Blinkfire
36. Quentin Paquelier – Facebook
37. Renata Heilborn – SporTV
38. Saint Clair Milesi – Share4Sport
39. Victor Canedo – Globoesporte