Case Study – Lottobillions
Lotto Billions, a digital platform that allows access to lotteries from different locations around the world, found a business partner in Samba Digital to launch its operation in Brazil by managing communication and performance marketing strategies in implementing the website lottobillions.com
With the aim of acquiring new consumers for the platform and selling lottery tickets online through the use of performance media channels such as activations on social media, programmatic advertising, and native ad platforms, all activations were driven by predetermined goals between the client and Samba Digital. The optimizations were guided by analyzing the results from the pixels installed on the website in a constant work of media and communication optimization at multiple levels, from the strategy and operation of platforms to the creation of creative pieces supported by data science.
After three months of work with a multidisciplinary marketing team, thousands of consumers were established and the results indicate a rate of return on purchases above 22.5%.
Furthermore, during this period, Lotto Billions recorded an average weekly growth of 6.5% and the business partnership between our companies has generated excellent results to this day, with Samba continually helping to expand the brand in Brazil and other countries strategically for the brand’s business plan.