Betano expands in Portugal with 4-year FC Porto shirt deal

Online gaming operator Betano has sealed a 4-year partnership with FC Porto, the agreement forged between the two parties would see Betano become the club’s main sponsor.

This agreement materializing will see both parties working on a number of mutually beneficial fan-centered projects. In addition to that, Betano’s signage and assets, including the logo will appear across different digital and physical spaces.

“Futebol Clube do Porto has always sought to associate itself with great brands and this partnership, the one we have now reinforced with Betano, follows up on that intention.” Jorge Nuno Pinto da Costa, President FC Porto

“Announcing our partnership agreement with FC Porto, a legendary club not only in Portugal but on an international level, is a day of celebration for all of us at Kaizen Gaming,”

“What I consider even more important is signing on with a club that values long-standing partnerships; it is a true mark of confidence in our company, our brand Betano and our commitment to Portuguese football. We look forward to a long and fruitful collaboration with the team.” George Daskalakis, Chief Executive Officer, Kaizen Gaming

Kaizen Gaming brands Betano and Stoixman, hold a number of football sponsorships across Europe and Latin America including Fluminense and Atlético Mineiro in Brazil, U de Chile, CD La Serena in Chile, FCSB and Universitatea Craiova in Romania, and Olympiacos and PAOK FC in Greece.

With partnerships already established with Benfica and Sporting Lisbon, Betano is seeking to expand its presence in Portugal hence partnering with Porto would bring them one step closer to fulfilling that objective.

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