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Best digital campaigns in Latin America compete for prize

Best digital campaigns in Latin America compete for prize

Clubs, entities and even action promoted by player were selected for an award that will choose the best digital campaigns in Latin America in 2020

More than 100 registered and selected campaigns and 18 finalists separated into three categories. The 2020 edition of the Samba Digital Awards reaches the final stage so that the best campaigns developed throughout the year 2020 by clubs, entities and even players from Latin America are chosen.

It is divided into three categories (Social Action, Audio & Visual Content and Engagement), the Samba Digital Awards has six finalist campaigns selected for each of them.

To check all the campaigns, click here

Check the list:

Social action:

AFA (ARG) – Nobody Becomes Champion Alone

Bahia (BRA) – Imagine social isolation for years?

Ceará (BRA) – Race of Privileges

CBF (BRA) – Brazilian Solidarity Selection

Chivas (MEX) – Game X Equality

Fluminense (BRA) – Black Awareness Day

Audio & Visual Content

América (MEX) – 104 Years

Boca Juniors (ARG) – #DiegoEterno

Botafogo (BRA) – Honda Announcement

Fred (BRA) – Fred’s Tour

Peñarol (URU) – The Return Of Football

Talleres (ARG) – Life By Your Side


América (MEX) ­– Gracias, Enfermero!

Athletico-PR (BRA) – Release The Voice

Atlético-MG (BRA) – Mass Cloak

Deportivo Cali (COL) – Estadio Virtual

NBB (BRA) – Queen of the Fans

Talleres (ARG) –  Life By Your Side

The vote will have a jury formed by 36 professionals from areas related to the content (Marketing & Communication & Digital) of entities, clubs, companies and media outlets such as FIFA, The Federation Association (FA), Ligue 1, AC Milan (ITA), AS Monaco (MON), Bayern Munich (GER), Eintracht Frankfurt (GER), Everton FC (ENG), Liverpool FC (ENG), Olympique Lyonnais (FRA), Orlando Magic (USA), Paris Saint-Germain (FRA), SSC Napoli (ITA), Tottenham Hotspur (ENG), Grupo Globo (BRA), UOL (BRA), ESPN (ARG/BRA/CHI), La Nacional (ARG), Marca de Gol (ARG), El Comercio (PER), MKT Esportivo (BRA), Máquina do Esporte (BRA), MKT Registrado (ARG), Oh My Goal (USA), Two Ten Eight (GER), Ecofoot (FRA), Live Wire (ENG) plus representatives Facebook and Twitter.

Social action

In a year in which society was faced with a global pandemic, several actions aimed at raising awareness of the COVID-19 virus were made. In this sense, a historic rivalry is found in the dispute for the prize: AFA and CBF developed actions in this regard and were selected.

However, other issues that plagued society were also remembered. Cases like that of Fluminense with a wide action that seeks to value racial equality, Bahia with an issue related to prejudice to sexual choice, and Ceará, which sought to draw attention to the inequality of opportunities to minority social classes.

Audio & Visual Content

In this category, an intruder in the universe of clubs and entities. Striker Fred, from Fluminense, promoted an unprecedented and unusual Bicycle Tour when leaving his home in the city of Belo Horizonte and cycling to Rio de Janeiro to re-introduce himself to Fluminense. The route took more than 500 kilometers.

Besides him, the category includes the celebration of the 104th anniversary of América of México, the touching tribute of Boca Juniors’ farewell to the star Diego Maradona, the creative announcement of the arrival of the Japanese player Keisuke Honda developed by Botafogo with reference to the Game Boy video game, the celebration the return of football by Peñarol and the exciting video developed by Argentines from Talleres with a fan who went through serious health problems and did not stop loving his club even in the worst of times.


In this category, the mobilization power of its fans was the criteria for the selection of campaigns. The many thanks from América de México to the in-demand nurses during the pandemic stood out, Athletico-PR with the campaign that involved its fans recording songs to be sung during the games in their stadium, Atlético-MG with the incredible campaign that related its fans in the development of the new shirt of the club, Deportivo Cali with the opportunity created to its fans with the Virtual Stadium, the NBB with the contest that mobilized the Brazilian basketball fans and, finally, Talleres with Life At Your Side, a campaign that sensitized and engaged its fans with love in the raw state.

Voting Dynamics

The Samba Digital Awards 2020 jury will vote until January 31, 2021. They will select their three main campaigns in descending order.

Each voter’s first choice will earn 5 points. The second option, 3 points. The last, 1 point.

The campaigns with the highest scores will be selected as the best campaigns at the Samba Digital Awards 2020.


The announcement will be made during the first week of February 2021.

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