ARTICLE – How Audience Qualification Can Transform the Betting Sector in Brazil

Recently, Samba Digital published a report quantifying and qualifying the audience for the leading i-gaming operators in Brazil. From the analysis of the results obtained, the idea emerged to explore how the regulated media market can contribute to enhancing the audience qualification of companies in this sector.

It is important to highlight that we are discussing a significant audience. The top 10 websites by traffic in Brazil accumulated over 555 million visits last September. For context, the total audience for all Globo.com-related sites reached 830 million visits in the same month, according to Similar Web.

Bounce Rate

An interesting observation made during the data analysis is the immense potential for growth in qualified traffic within the sector. The bounce rate for the 10 most relevant sites stands at 41.5%. Ideally, sites with a well-defined audience typically maintain bounce rates below 30%.

Additionally, analysis of the average time spent by visitors reveals that while some operators prioritize ease of navigation, others focus on visitor retention. Notably, several sites show high interaction times per visit yet also report elevated bounce rates. This suggests that, in addition to reducing the average bounce rate, these sites have the potential to improve the average time spent per user, surpassing current benchmarks.

Conclusion

Finally, it is crucial to emphasize that there is significant room for improvement in the qualitative audience metrics within the segment, especially when considering the legitimacy of media operations adapted for the Brazilian market, combined with robust audience acquisition strategies by operators. In this context, Samba Digital positions itself as a full-service global marketing agency, ready to support initiatives in this business sector. Contact us to discover how we can assist in developing and managing your marketing and audience acquisition strategies.