Spurs sign up with Samba Digital for the French market

As Paris NBA Week gets underway, Samba Digital is proud to announce its exclusive collaboration with the San Antonio Spurs.

Samba Digital’s mission will be to increase and engage the Spurs’ French fan communities through a dedicated social media strategy. This partnership illustrates the Spurs’ desire to pursue their international development strategy and invest in a key market for the NBA in Europe.

“It’s an honor to collaborate with the Spurs, an iconic team that has largely contributed to the French craze for basketball and the NBA,” says Jean-Philippe Dubois, COO of Samba Digital. “We look forward to accompanying them in creating strong connections with the French public during this historic week, and for years to come.”

San Antonio Spurs Championship Success

The Spurs have secured five NBA championships: 1999, 2003, 2005, 2007, and 2014. This achievement places them among the most successful franchises in NBA history.

International Influence:

The Spurs have a notable history of international players, including French stars Tony Parker and Boris Diaw. This international presence has helped expand the NBA’s global reach and has fostered a significant fan base in countries like France.