Samba’s Weekly Trends for LatAm & the US (03/09/20)

After a week away, we’re back with examples of great content from LatAm and the US as well as the latest sport business news and social media platform updates. All the knowledge you need for these great markets in one place.

GREAT CONTENT

The Canada-based MLS team were one of the teams who tapped into the huge news about Leo Messi wanted to leave Barcelona, the club he has won so many titles with. A cheeky and fun way to engage fans on a topic that’s on everyone’s lips.

On the subject of Messi, two Argentinian journalists created “Messi 360”, a daily newsletter that brings to you everything you need to know regarding the Messi situation.

With the US Open under way there is lots of great tennis content coming out of the US, and the ATP Tour put together a really nice short story celebrating the Bryan Brothers success over the years.

And here at Samba we helped several European clubs celebrate Uruguay Independence Day with some unique graphics.

Back onto the US Open and Eurosport have launched their new ‘Cube’ to bring mixed-reality into their broadcast – an amazing way to really immerse viewers in the action.

SPORT BUSINESS NEWS

Konami has been announced as the new naming rights partner of the Brazilian Championship (via Globoesporte)

For the first time since 1981, Formula 1 will not be broadcasted by Globo (via Folha de S.Paulo)

Bitkraft Ventures, a venture capital firm built specifically for gaming and esports, has closed a new $165 million fund. (via Sportico)

PointsBet announced recently that it entered into a five-year partnership with NBCUniversal in a deal that designates the sportsbook operator as the official sports betting partner of NBC Sports (via Sportshandle)

Carrying on the trend for sports stars becoming esports ‘players’, NBA star is joining US team FaZe Clan (via The Verge)

PLATFORM UPDATES

App store intelligence firm Sensor Tower indicate that Snapchat’s mobile app across both iOS and Android saw approximately 28.5 million new installs last month — its single largest month for first-time downloads since May 2019. (Techcrunch)

Twitter is working on adding automated captions to audio and video as part of a larger effort to make the platform more accessible. (Search Engine Journal)

China emphasized its right Thursday to approve or block the sale of technology abroad, confirming it will play a critical role in the sale of TikTok’s U.S. operations to suitors. (Bloomberg)

KEEP INFORMED WITH OUR SAMBA ARTICLES

👉 HOW NEYMAR ALMOST BROKE TWITTER AHEAD OF LAST WEEK’S CHAMPIONS LEAGUE TIE

👉 ONE WEEK IN, SO HOW ARE CLUBS USING INSTAGRAM REELS?

GET IN TOUCH

To find out more about Samba Digital, get in touch with us via our Contacts Page.