Samba’s Weekly Trends for LatAm & the US (03/09/20)

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After a week away, we’re back with examples of great content from LatAm and the US as well as the latest sport business news and social media platform updates. All the knowledge you need for these great markets in one place.

GREAT CONTENT

The Canada-based MLS team were one of the teams who tapped into the huge news about Leo Messi wanted to leave Barcelona, the club he has won so many titles with. A cheeky and fun way to engage fans on a topic that’s on everyone’s lips.

pic.twitter.com/rY11R61RnR
— Vancouver Whitecaps FC (@WhitecapsFC) August 25, 2020

On the subject of Messi, two Argentinian journalists created “Messi 360”, a daily newsletter that brings to you everything you need to know regarding the Messi situation.

¿Qué pasará con Messi? ¿Cuáles son las novedades?

Junto a @nicorot lanzamos Messi 360, un newsletter diario con lo que hay que leer, saber y entender sobre la salida de Lionel Messi del Barcelona.

Desde mañana. A las 17 (ARG)

Suscripción: https://t.co/bZURWaxv7R pic.twitter.com/6UlpRagqBc
— Marcelo Gantman (@marcelogantman) September 1, 2020

With the US Open under way there is lots of great tennis content coming out of the US, and the ATP Tour put together a really nice short story celebrating the Bryan Brothers success over the years.

Nice creative execution from the @atptour. A simple + effective way to tell a story. pic.twitter.com/6QA5meH154
— Jess Smith (@WarJessEagle) August 30, 2020

And here at Samba we helped several European clubs celebrate Uruguay Independence Day with some unique graphics.

🧉 Nuestra yerba está hecha con la mejor garra charrúa. ¡𝐔𝐫𝐮𝐠𝐮𝐚𝐲 𝐧𝐨𝐦𝐚́! 🇺🇾

Felices 195 años de independencia a todos los uruguayos. 👏 pic.twitter.com/kMXuxtNoY0
— AS Monaco ES 🇲🇨 (@AS_Monaco_ES) August 25, 2020

¡Feliz #DiaDeLaIndependencia, Uruguay! 🇺🇾🤍 pic.twitter.com/TJMQvhcMHn
— Tottenham Hotspur (@Spurs_ES) August 25, 2020

Saludamos a Rodri y a todo el pueblo 🇺🇾 en su #DiaDeLaIndependencia. 💪 ¡URUGUAY, NOMA'! #ForzaJuve pic.twitter.com/4uBNUBmJtQ
— JuventusFC (@juventusfces) August 25, 2020

Back onto the US Open and Eurosport have launched their new ‘Cube’ to bring mixed-reality into their broadcast – an amazing way to really immerse viewers in the action.

Eurosport today launched the new Cube for our coverage of the US Open and we were thrilled to welcome number one seed @KaPliskova as our first-ever guest in the mixed-reality studio with @Babsschett after her first round win. pic.twitter.com/MC5Wrk6g7i
— Warner Bros. Discovery Sports Europe (@WBDsports) August 31, 2020

SPORT BUSINESS NEWS

Konami has been announced as the new naming rights partner of the Brazilian Championship (via Globoesporte)

For the first time since 1981, Formula 1 will not be broadcasted by Globo (via Folha de S.Paulo)

Bitkraft Ventures, a venture capital firm built specifically for gaming and esports, has closed a new $165 million fund. (via Sportico)

PointsBet announced recently that it entered into a five-year partnership with NBCUniversal in a deal that designates the sportsbook operator as the official sports betting partner of NBC Sports (via Sportshandle)

Carrying on the trend for sports stars becoming esports ‘players’, NBA star is joining US team FaZe Clan (via The Verge)

PLATFORM UPDATES

App store intelligence firm Sensor Tower indicate that Snapchat’s mobile app across both iOS and Android saw approximately 28.5 million new installs last month — its single largest month for first-time downloads since May 2019. (Techcrunch)

Twitter is working on adding automated captions to audio and video as part of a larger effort to make the platform more accessible. (Search Engine Journal)

China emphasized its right Thursday to approve or block the sale of technology abroad, confirming it will play a critical role in the sale of TikTok’s U.S. operations to suitors. (Bloomberg)