Samba Digital x Giro

 Samba Digital is proud to announce a dynamic new partnership with RCS Sports & Events and the iconic Giro d’Italia, set to span the 2025 season and beyond. This collaboration officially kicks off this March, with content creation already underway for the upcoming competitions starting this weekend.

As part of this exciting partnership, Samba Digital will work closely with Giro d’Italia to bring fans even closer to the action through innovative and engaging content on TikTok, via the official profile @giroditalia.

Through a mix of memes, videos, and exclusive content, cycling fans around the world will get to experience the passion, drama, and excitement of one of the world’s most prestigious cycling events like never before.

“We are thrilled to partner with such an iconic event as the Giro d’Italia,” said Carolina Than, Southern Europe Country Manager at Samba Digital. “Our goal is to combine the rich history of the race with fresh, engaging digital content that resonates with cycling enthusiasts across generations. Together, we’ll take the Giro’s TikTok presence to the next level.”

The Giro d’Italia 2025 promises unforgettable moments on and off the road, and fans can follow every twist and turn on TikTok, where Samba Digital’s creative touch will help capture the spirit of the race in bold and innovative ways.

Stay tuned and follow @giroditalia on TikTok for all the latest content, memes, and behind-the-scenes action.