Samba Digital teams up with SailGP to strengthen its visibility through influence

A Collaboration Between Sporting Innovation and Digital Strategy

Samba Digital is proud to announce its partnership with SailGP, the global sailing championship that combines cutting-edge technology, elite athletes, and spectacular venues around the world.

The Goal: Expanding SailGP’s Global Reach

The ambition of this collaboration is to introduce SailGP to a broader audience through tailored influencer campaigns designed to capture attention, drive engagement, and support the growth of the competition on a global scale.

The first activation took place during the New York event, featuring a multi-platform distribution plan and content adapted to the expectations of targeted communities.

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A High-Impact First Campaign

This initial operation brought together influential content creators from the worlds of sport and business, including Joe Pompliano, whose audience is highly engaged.

Thanks to dynamic and authentic formats, the campaign delivered very promising results.

Key Campaign Metrics:

• 161,000 people reached across social networks

• 181,000 total views on social media

• 95,000 reads of the newsletter article

• 18,000 listens of the podcast on Spotify

A Data-Driven Approach to Engage New Audiences

This collaboration is based on a strategy combining influence, creativity, and data analysis. The clear objective is to connect SailGP with new fan communities through innovative and measurable campaigns.

Authentic storytelling and the expertise of the influencers involved enabled a powerful activation while respecting SailGP’s premium and innovative brand universe.

Frédéric Fausser, CEO of Samba Digital, comments:

“SailGP perfectly embodies the type of innovative and global project we love to support. Their forward-thinking approach to fan engagement aligns perfectly with our international influencer marketing expertise. We are excited to help amplify their impact.”

And This Is Just the Beginning…

This first step is only the start of a promising partnership. Samba Digital will continue supporting SailGP through upcoming events with even more ambitious campaigns to increase the competition’s visibility and unite its future communities.