Samba Digital teams up with the Houston Texans to elevate Somos Texans across the U.S. and Mexico

Samba Digital is proud to announce a new collaboration with the Houston Texans, supporting the expansion and engagement of Somos Texans, the team’s dedicated platform for Hispanic fans across both the United States and Mexico.

This partnership aims to strengthen the Texans’ presence among bilingual and bicultural Hispanics in the U.S., while also focusing on Mexico and those with strong cultural ties to the sport.

At the heart of this collaboration is a shared ambition to build stronger, more meaningful connections through culturally relevant storytelling, localized strategies, on-the-ground activations, and content that celebrate the passion Hispanic fans have for the Texans.

Samba Digital will work closely with the organization to expand the reach of Somos Texans, enhance its voice on social media, and foster an engaged community on both sides of the border. By blending creative excellence, cultural expertise, and strategic insight, this partnership sets the foundation for lasting impact among one of the NFL’s most dynamic and fast-growing fan bases.

Together, we’re excited to bring Somos Texans to the next level and help the Houston Texans deepen their connection with Hispanics all over the world.