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Samba Agency becomes Samba Digital


Samba Agency changes its name and strengthens its positioning by becoming “Samba Digital”. The American sports marketing agency specializing in the internationalization of brands intends to focus all its efforts on its digital expertise and the development of innovative solutions for its customers:

“We are very pleased to announce that Samba Digital is accelerating its growth and is now investing in technological developments. New collaborators join us to continue our efforts in the daily support of our customers in their digital strategy. Our main objective is to always create added value for our customers, by increasing their engagement and their visibility within the digital ecosystem. New services will soon be launched, particularly in the area of artificial intelligence.” said Frédéric Fausser, CEO of Samba.

To support this new stage in its development, Samba Digital inaugurates this Tuesday its new website accessible at https://sambadigital.com

The platform offers more modern ergonomics with features highlighted such as daily market information, a full responsive site and new sections.

Samba’s mission rests on three pillars:

  • Increase the visibility and engagement of sports and entertainment brands/rights holders on social networks around the world.
  • Provide a unique experience for international fans who follow our customers on their digital platforms.
  • Offer monetization solutions for their communities of foreign fans.

About Samba Digital

Samba Digital, who are based across the Americas specialize in brand internationalization for clubs and sports leagues including clients such as PSG, Liverpool, Bundesliga, Formula 1, Roland-Garros and Ligue 1.
The main focus of Samba is to support their clients in developing their presence in LatAm, the US, India, Africa and other international markets. While predominantly in football, Samba is also working with many other sports such as Cycling and Tennis.