Samba Agency and two ten eight forge strategic partnership to become an international leader in digital sports
The two agencies have decided to join forces with the goal of offering integrated, global
solutions to their customers, working side by side from September 2019.
Samba Agency, who are based across the Americas, specialize in brand
internationalization for clubs and sports leagues, including clients such as PSG,
Tottenham Hotspur, Bundesliga and Roland-Garros.
The main focus of Samba is to support their clients in developing their presence in LatAm
& the US. Besides football, Samba is also working within many other sports such as
Cycling and Tennis.
Quotes from Frédéric Fausser, CEO at Samba Agency:
« We are very proud to start this collaboration with two ten eight. China is a complex
market that evolves at a breath-taking speed. Our new partner has a strong track-record
in this challenging environment and a more diverse portfolio of customers, including
sponsors. It’s a win-win deal and our whole ecosystem will benefit from this initiative. »
two ten eight devises social media and digital strategies for Western companies in China
and implements them with highly specialized teams in Beijing and Shanghai, Munich and
the UK. Clients include Volkswagen AG, Lufthansa, Eintracht Frankfurt, VfL Wolfsburg,
the German Soccer Federation (DFB) as well as numerous luxury and tourism brands.
Quotes from Heidi Klocker, CEO and founder of two ten eight:
« This partnership holds tremendous opportunities for us and – more importantly – for
our clients. Offices across Asia, Europe and the Americas will guarantee a level of
localization that only strong players on the ground can achieve, without the hassle of
managing multiple agencies. »
Through this partnership the companies will be a one-stop-shop for clubs, federations
and sponsors looking to increase their digital footprint on a global scale.