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River Plate crowns Amazon Prime Video as back-of-shirt sponsor


River Plate has linked up with the Amazon Prime Video streaming network as the club’s new sponsor for the upcoming 2022 season. This trademark will be visible to everyone on the back bar of the Argentine team’s shirt, beneath the player numbers.

River Plate will be the first Argentine club to brand the famed Amazon under this new annual agreement. Looking back, Amazon has certainly been busy in the soccer world, as São Paulo also had an agreement with the streaming platform last year. Flamengo had previously closed with the platform for the Supercopa Brazil final. Even Juventus has a sponsorship relationship similar to the Argentine squad.

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Amazon will pay $2.5 million dollars for this new sponsorship, which began negotiations just three months ago. Not only that, but this collaboration offers up the possibility of creating audiovisual content relating to the club.

This collaboration was formed with the idea of investigating content opportunities as well as various sorts of activations in campaigns or interactions. Not only that, but the goal is to broaden this relationship in order to reap the greatest number of benefits. This method is not unusual for a streaming platform. Maradona: Conquest of a Dream, a documentary about the Argentine legend, premiered on Amazon Prime Video on October 29th.

Learn more about Amazon’s entry into the football world, which includes a LaLiga Amazon store.

More from River Plate

In addition to the Amazon partnership, River Plate negotiated a new agreement with Adidas in November, which raised income from jersey sales. This new bond will require the sporting goods business to pay 30% of sales. Furthermore, a payment of $3 million dollars was given at the time of contract signing.

It’s worth mentioning that Turkish Airlines is still sponsoring the River Plate shirt in the main spot until August. From then on, Codere will serve as the primary sponsor. Big names including Socios.com and Konami logos will also be seen on the players’ shorts.