Touchdown in Madrid: The NFL Hits Hard in Spain

A historic game at the Bernabéu

On November 16, 2025, NFL history will be made in Madrid. The iconic Santiago Bernabéu will host its first-ever regular-season NFL game as the Miami Dolphins face the Washington Commanders.

But this is more than just a one-off event. It represents a bold move by the NFL to expand globally and tap into emerging international markets.

Madrid won’t just be a temporary host. This matchup could mark the beginning of a lasting NFL presence in Spain—and maybe even across continental Europe.

Why Madrid? Why now?

Spain’s connection to American football goes back to the 1980s. Journalist José Antonio Ponseti and Canal+ broadcasts helped introduce the sport to Spanish audiences.

The dynasties of the 49ers, Cowboys, and later the Patriots ignited interest. Today, stars like Patrick Mahomes are attracting a new generation of young, digital-native fans.

Spain is now considered one of the NFL’s top emerging markets. Three franchises—the Dolphins, Bears, and Chiefs—already have commercial rights in the country through the NFL’s Global Markets Program. It’s a clear signal of long-term commitment.

The Bernabéu: The ideal stage for the NFL

The Santiago Bernabéu is a strategic choice. The stadium has been renovated into a cutting-edge, multi-use venue perfect for hosting global events.

Madrid also brings key advantages: excellent infrastructure, a booming tourism sector, strong media reach, and global visibility. It’s a prime platform for building a lasting fan base in Europe.

Could Madrid host a full-time NFL team?

If the NFL launches a permanent franchise in Madrid, it would follow a familiar path seen in past expansions:

• Expansion Draft: Like the Houston Texans in 2002, the team would select players from a pool of those not protected by existing franchises.

• NFL Draft & Free Agency: The new team would likely receive the #1 pick in its first draft and join the free-agent market to attract talent and build buzz.

• Major Financial Investment: Entry wouldn’t come cheap. Houston paid $700 million in 2002. Today, the fee could exceed $2 billion, with team valuations averaging $5 billion.

• League Approval & Scheduling: 75% of NFL owners must approve any expansion. The league would also face scheduling challenges due to the time difference—Madrid is six hours ahead of the East Coast.

What needs to happen first?

There are still key challenges to address before a Madrid franchise becomes a reality:

• Consistent Fan Engagement: A sold-out game is a great sign. But the NFL must see sustained enthusiasm year-round.

• Local Infrastructure: Youth programs, media partnerships, and grassroots development need time to grow and mature.

The NFL’s future may be in spanish

The NFL’s global ambitions are accelerating. After successful games in London, Munich, Frankfurt, and soon São Paulo, Madrid is emerging as the next strategic milestone.

With an expanding fan base, a world-class venue, and a market rich with potential, Spain could soon become a powerful foothold for American football in Europe.