Lidl France unveils “Your Colors, Your Jersey”: a creative and solidarity-based initiative for handball clubs

A digital project serving handball clubs across France

After several months of hard work, we are proud to unveil “Your Colors, Your Jersey”, the brand-new digital platform created for Lidl France, in collaboration with key players from the French handball community. This unique project was designed to give a voice and visibility to amateur clubs while celebrating the creativity of their members.

Design your jersey. Unite your community. Gain visibility.

Each month, handball clubs can register for a jersey design competition through the platform. The tool allows full customization of a design, reflecting each club’s colors and values. Once the creations are submitted, it’s up to the community to vote for their favorite design.

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A unique prize: seeing your jersey come to life

The design that receives the most votes is then produced by NOLT, a French brand committed to responsible textile production. The winning jersey is gifted to the club that created it, allowing them to proudly wear their colors on the court.

A vision: a sport that is more creative, collaborative, and committed

“Your Colors, Your Jersey” goes far beyond a simple competition. It’s a true platform of expression for clubs, supporters, and players of all ages. It strengthens the bond between local communities and handball while shining a light on the hidden talents found in locker rooms, in the stands, or on the sidelines.