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LaLiga opens Amazon store in partnership with 13 LaLiga Santander clubs


Since last week, LaLiga fans have been able to purchase apparel and products from the 13 LaLiga Santander clubs via Amazon. This is all owing to a new partnership between the Spanish Football League and Amazon; a dedicated LaLiga store will now be available on Amazon.co.uk, Amazon.it, Amazon.fr, and Amazon.de.

With this partnership between LaLiga and Amazon, thousands of LaLiga Santander fans will be able to purchase exclusive merchandise. Fans can get their hands on kits, clothes, and much more from the LaLiga store on Amazon. This experience will initially be available to fans in the United Kingdom, Italy, France, and Germany. This is not all, as there are plans to expand to additional locations throughout 2022 in order to share the passion for LaLiga and its teams with more people worldwide.

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13 Clubs and counting 

It will be possible to visit the LaLiga store on Amazon and find products from the following LaLiga Santander clubs:

  • Getafe CF
  • Cádiz CF
  • Granada CF 
  • Athletic Club
  •  Levante UD
  • Villareal CF
  • Real Sociedad 
  • Deportivo Alavés 
  • RCD Espanyol
  • RCD Mallorca
  • RC Celta de Vigo 
  • Real Betis Balompié 
  • Club Atlético Osasuna

LaLiga is continuing to expand its internationalisation plan through this exciting relationship with Amazon, and they can really help the league and its clubs thrive. For the time being, 13 LaLiga Santander clubs are involved in this project, with the LaLiga store already open on December 29th in the UK, France, Italy, and Germany. Their goal is to bring on more LaLiga clubs and to be present in more regions around the world, with these to be announced in the first quarter of 2022.

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Fans can find over 1,600 different merchandise from the participating 13 teams at the LaLiga store on Amazon. There will be a wide range of products available, including sportswear and other men’s and women’s clothing. Fans can also find mugs, toys, home items, and much more from various LaLiga Santander clubs.

A new e-commerce possibility for Spanish clubs

LaLiga is constantly seeking new methods to collaborate with new technologies as well as economic opportunities that will allow LaLiga Santander and LaLiga SmartBank clubs to flourish and thrive. Spain’s professional football clubs now have the opportunity to reach more clients outside of Spain as a result of their relationship with Amazon.

As this project gains traction, LaLiga will work with each of the participating clubs to ensure the timely manufacturing and availability of the products put on sale, allowing their customers to enjoy a fantastic new shopping experience. The clubs take advantage of Amazon’s infrastructure and may easily update their inventory and merchandise offers within the online store.