DAZN HAS JOINED FORCES WITH TEAM SCUDERIA ALPHATAURI AS AN OFFICIAL PARTNER
DAZN has confirmed a collaboration with the Scuderia AlphaTauri team, which is exciting news for Formula 1 fans. Not only that, but Yuki Tsunoda has been named a brand ambassador for the world’s largest international sports streaming network.
Yuki Tsunoda’s racing gear now includes a DAZN-branded cap to celebrate his current role as a brand ambassador and his status as the sports first Japanese driver in seven years. DAZN’s partnership with Scuderia AlphaTauri will also provide a variety of opportunities for fans to learn more about the competition.
Throughout the racing season DAZN, Yuki, and AlphaTauri will collaborate to create new content, so fans can expect to see exclusive news updates as well as new insights and commentary. During the big week in Bahrain, all of the exciting new content will be broadcasted live on DAZN’s streaming site – this is an added feature of live coverage and includes coverage of all races in the 2021 season.
Make sure you mark March 28th in your calendars so you can take advantage of all of the exciting content. Fans will be able to purchase exclusive DAZN annual passes and gift sets. And also have virtual or in-person meetings with brand ambassadors Tsunoda, Pierre Gasly, and the rest of the team.
Excitement from all sides
DAZN is following through on its promise to collaborate with influential people to create creative content that supports live events. This content leading up to each race sheds new light on Formula 1 and Yuki for all Japanese motorsports fans who use DAZN.
Yuki Tsunoda is the first Japanese driver in seven years and the first Formula 1 driver born in the 2000s. In a recent interview, Yuki shared his excitement for the partnership, stating that all of his Japanese fans will have full access to him and the team as they compete. Tsunoda has also expressed his eagerness to see how DAZN subscribers react to this content. With the hope that these exclusive DAZN videos would entice more fans to take a deeper interest in the sport, describing DAZN as the ideal platform for providing this type of access.
Frank Tost, AlphaTauri’s team leader, expressed his enthusiasm in a recent interview introducing DAZN to the team as a partner for the upcoming Formula 1 season. Japanese fans of the team are said to be extremely loyal and worthy of all the exclusive content available to DAZN subscribers. The team is planning to focus on engaging their ever-growing audience, especially with the arrival of Yuki Tsunoda. This collaboration is a great start to engage fans with exciting behind-the-scenes content over the 2021 season.