TIKTOK
Mission
Launch the Ligue 1 TikTok account to reach an international audience.
Action
A creative strategy to produce four original videos a week and interact with a young, international audience. Samba Digital launched Ligue 1 Conforama on TikTok in October 2019 and has managed the daily content with great success. It is now the most followed rights holder in France.
- +700k fans in 5 months
- 50 million views
- 2 million views per video
