Spurs : NBA Paris Week
Assignment
The agency was proud to win the tender to manage the French accounts of the San Antonio Spurs, and to accompany them to Paris for the NBA Global Games.
Platform managed:
- Instagram account
- TikTok account
- FB geo
Approach
The NBA Paris Games provided us with excellent visibility, and our access allowed us to create high-quality content. And the results are great : 6,145 M of views and 302 k interactions during the week !!!
The rhythm of publication was intense (our posts and collabs accepted) to take advantage of the event, and Position our French accounts as a key player. Example : 50 posts on Instagram / More than 100 collabs accepted.
Our strategy was to use the collab for visibility. Beyond the Spurs account, the NBA and NBA Europe also gave us significant visibility throughout the week. We also collaborated with influential French accounts such as PSG.
Being visible and having privileged access allowed us to meet key local basketball actors with whom we collaborated (such as Skweek), as well as specialized media and content creators with whom we co-created 2 exclusive contents. This is a great advantage, as we are now continuing cross-posting with high-visibility accounts.
Results
- 100+ posts during 6 days
- 100 accepted collabs
- 6 million views
- 300 000 engagements
@les.spurs Wemby’s home 💚 SPURS x NANTERRE 🤜🤛 #SportsTiktok #Spurs #NBAParisGame #spursgospurs #Nanterre #Wemby #Wembanyama @Nanterre 92 @NBA France ♬ son original – Les Spurs
