Roland Garros Junior Series – Brasil 2026
Mission
Samba managed the full social media ecosystem, content production, PR operations, and influencer activations for the Roland-Garros Junior Series by Renault in São Paulo, connecting the next generation of Latin American tennis talent with a global audience across all major digital platforms.
Approach
Our team developed a bilingual content strategy in Portuguese and English, combining reactive match coverage, behind-the-scenes storytelling, challenge formats featuring ambassadors Juan Martín del Potro and Gabriela Sabatini, branded sponsor integrations, and documentary-style content to maximize engagement throughout the tournament week.
Results
- 90.9M Total Impressions
- 70.6M Total Video Views
- 1.46M Total Engagements
- 1,289 Total Media Coverages
@rolandgarros Del Potro vs Juniors: Whitney Houston Challenge🎾 Can they feel the rhythm and hit at the perfect moment? 🎶 And the game isn’t over yet… next episode loading ⏳ #RGBrazil #RolandGarros #SportsTikTok ♬ sonido original – Roland-Garros
@rolandgarros What a week! 🎾✨ These memories hit differently when they’re shot by Del Potro 🤳🏻 #RGBrazil #JuanMartinDelPotro #SportsTikTok #gabysabatini #RolandGarros ♬ HAVHAVHAV – Rapfelsefesi
