Ligue 1 on tiktok: Season 2025-26

Mission

For the past several seasons, Samba Digital has managed almost 100% of the LFP’s TikTok account. Ligue 1 came to us with two clear objectives: grow its global fanbase on the platform and maximise visibility for its broadcast partners in every territory where the league is followed.

Approach

Our team built a high-volume, always-on production model designed to keep Ligue 1 present on TikTok every single matchday.

• Full matchday coverage
  We produce an average of more than 200 TikTok videos per month, covering the majority of matches on every matchday, from goals and skills to reactive moments and fan-driven formats.
• Geofenced content for key markets
  Beyond the global feed, we create a wide range of geo-targeted TikTok content tailored to Ligue 1’s priority international markets: Latin America, Indonesia, North Africa (Maghreb), Sub-Saharan Africa, the Middle East, the United States and Europe. Each market gets content shaped by its own players, rivalries and cultural codes.
• Broadcast partner visibility
  Every format is built to serve the league’s rights holders, giving broadcast partners consistent, native exposure in the markets that matter to them.

Results

Season 25-26

• 205 edits per month on average
• 5.2M new followers
• 578M video views
• 236M engagements

@ligue1 20M FOLLOWERS!!! Thanks 🫶 🎨 @theo blackledge #Ligue1 #20M #Followers #SportsTikTok #Edit #3D #Ligue1McDonalds #paris #marseille #monaco #strasbourg #lyon #nice #lille #lens #brest #toulouse #auxerre #rennes #nantes #angers #lehavre #metz #lorient #Brainrot #DankMeme #Smurfcat #tungtungtung #ballerinacappucinna @Diegzyyy ♬ MONTAGEM FUTABA (Slowed) – MXCCREE & glichery & DJ GL3CHEKY