BLEACHER REPORT-ASSE
Mission
Create an activation for AS Saint-Étienne during the EA Ligue 1 Games in Washington with a major US media outlet: Bleacher Report.
Action
Organising a Rondo challenge – a training game, pitting four players against a fan – to raise $5,000 for charity. We sent a team to Washington to manage the relationship between the Bleacher Report production team and AS Saint-Étienne. It was the first AS Saint-Étienne media promotion in the United States.
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