BLEACHER REPORT-ASSE

Mission

Create an activation for AS Saint-Étienne during the EA Ligue 1 Games in Washington with a major US media outlet: Bleacher Report.

Action

Organising a Rondo challenge – a training game, pitting four players against a fan – to raise $5,000 for charity. We sent a team to Washington to manage the relationship between the Bleacher Report production team and AS Saint-Étienne. It was the first AS Saint-Étienne media promotion in the United States.