Arkema Première Ligue : Growing Women’s Football in France
Mission
For the 2025-26 season, the Arkema Première Ligue entrusted Samba Digital with a clear objective: grow the league’s audience across the French market and turn every matchday into a moment fans want to share. Samba took over the daily management of the league’s Instagram, X, TikTok and Facebook channels, with one guiding principle: speak to French fans in their language, their codes and their rhythm.
Approach
Samba Digital built the season around three pillars:
- Localized, always-on content Every channel is managed daily by a dedicated team, with content written and designed specifically for the French audience. Formats are adapted platform by platform, from short-form video on TikTok to reactive posts on X, so the league’s voice feels native everywhere it appears.
- Comprehensive live matchday coverage Each round of fixtures is covered from kick-off to final whistle. For selected matches, a Samba community manager is on site at the stadium to capture the atmosphere, the goals and the reactions as they happen, bringing fans as close to the pitch as possible.
- Near-live video publishing Key moments are edited and published within minutes of happening. This near-live workflow ensures that highlights reach fans while the conversation is still hot, maximizing reach and engagement in the moments that matter most.
Results
- 3.2K total posts across platforms
- 113K new followers across platforms
- 74M total impressions across platforms
Over the course of the season, the Arkema Première Ligue’s digital presence became a consistent, high-tempo destination for women’s football fans in France, with matchdays driving the strongest peaks in reach and community growth.
